GloFish® Marketing Manager or Director

(depends on experience)


About GloFish: 

GloFish are the only mass-marketed biotech consumer product in the world.  Protected by US and international Patents, GloFish® fluorescent fish add an alluring array of brilliant colors to any freshwater fish tank.  GloFish are NOT injected with dyes and are NOT painted.  They are born with their stunning fluorescent colors, just like many species of saltwater fish and sea coral.  To fully Experience the Glo!®, GloFish are best viewed under a blue light.

Today, GloFish are marketed and sold in thousands of leading stores in the US, including PetSmart, PetCo and Walmart.  In addition to the GloFish fluorescent fish, the product assortment marketed under the GloFish brand includes a wide variety of aquarium kits, ornamental décor, and fish care products manufactured and sold by the leading pet care company in the world under a license from GloFish.

 Job Description:

Headquartered in Austin, Texas, Yorktown Technologies, L.P., the creator of GloFish® fluorescent fish, is looking for a Marketing Manager or Director (depends on years of experience) to join an innovative, highly driven, entrepreneurial company.  In coordination with senior management, this person will be responsible for the development and execution of the company’s marketing and brand strategy.

The individual we are looking for will report directly to the Chief Marketing Officer and will support all day-to-day marketing activities.  The successful candidate is unquestionably an “A player” with an impressive track record of success as both a strategic marketing professional and CPG brand manager. Primary responsibilities include building the GloFish brand through strategic planning, retail promotions, and consumer engagement initiatives.

Required Skills or Attributes:

Thrives in an entrepreneurial environment

  • Superb written and verbal communication skills
  • Intelligent problem solver
  • Big picture thinker
  • Strong attention to detail
  • Unwavering integrity
  • Demonstrates uplifting attitude, contributes to a positive team dynamic, embraces diversity, and able to make the workday fun and engaging


Leverage research and consumer insights to assist in the development of annual marketing plans and strategies.

  • Identify and develop exciting new marketing programs and retail promotions that drive sales and grow the brand.  Write program briefs to outline details and success criteria.  Manage and address all project-related needs.
  • Document marketing program outcomes and capture key learnings.
  • Lead consumer engagement activity for the company, including social media, consumer relations & support, web site content management, consumer direct email campaigns, and loyalty programs.
  • Work closely with marketing partners to execute programs, including licensees, retailers, agencies, and internal stakeholders.

Required Qualifications:

Bachelors degree, ideally in business administration, marketing or advertising

  • 5 years or more experience with CPG marketing
  • Strong background in brand management and sales support
  • Expertise with social media marketing
  • Proficient in Microsoft Office Suite: Excel, PowerPoint & Word

Preferred Qualifications:

Masters degree in business administration

  • Experience working with national retail chains, ideally in the pet industry
  • Familiarity with Salesforce or similar CRM system
  • Knowledgeable in trademark matters

To be considered for this position, please send a resume and cover letter to We look forward to hearing from you.